Apple TV bringing Dolby Atmos to Formula 1

Formula 1 fans watching from home will soon be able to hear the sport in a new way as Apple TV and Dolby are bringing Dolby Atmos to every F1 race weekend in the United States. Apple and Dolby announced the new feature following a media preview at Chelsea Studios in Manhattan. Dolby Atmos will make its Formula 1 debut on Apple TV during the MSC Cruises United States Grand Prix in Austin, beginning Friday, Oct. 23. The new audio experience will work alongside Dolby Vision which is already available for Formula 1 coverage on Apple TV. Together, the technologies are designed to make viewers feel closer to the action by improving both the sound and picture of a race. Dolby Atmos creates a more immersive audio mix by placing sound around the viewer instead of simply coming from the front of a television. For Formula 1, that means fans can hear more of what is happening across the track, including the roar of engines, team radio, crowd noise and other sounds from race weekend. “Formula 1