Muted Singles Day campaign winds down as China's shoppers hunt for value

Consumer Muted Singles Day campaign winds down as China's shoppers hunt for value Companies livestream sales pitches from trade shows in bid to boost sentiment An advertisement in Shanghai for the Singles Day sales campaign. (Photo by Tomoko Wakasugi) TOMOKO WAKASUGI November 12, 2026 01:07 JST SHANGHAI -- China's annual Singles Day shopping campaign entered its final stages on Wednesday, but frequent discount promotions and government subsidies have front-loaded demand and diminished some of the excitement surrounding the event. Read Next Automobiles Nissan says China sales slump 'intensified' through October Food & Beverage China bubble tea chain Mixue shuts more stores as growth model falters Retail China's Temu, JD.com revamp business models amid tariff headwinds Food & Beverage With China having fewer kids, dairies rethink milk for adults Automobiles China's peak-season auto sales flop with sharpest monthly drop of year Opinion China's economic reset starts at city hall Policy Asia China shortens leash on property developers Retail China's luxury malls rise above retail gloom with expansion drives Latest on Consumer Consumer 'Used in Japan' reseller to make US debut in New York's SoHo Consumer Pop Mart's revenue halves in Q3 as Labubu craze cools Consumer ASICS on Nike's heels in US market comeback Sponsored Content About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.